This is a complete reset and not something that should occur on a regular basis. Rebrands are a turning point in the company’s timeline and are often accompanied by a new logo, design, tone, marketing collateral, etc. A rebrand is a big change that businesses may take when they drastically want to change how they present themselves to their audience, in some cases when they want to detach from the past. If you aren’t ready to take on big changes that come with a rebrand, then brand evolution is the answer.įirst, let’s review what rebranding entails. We’ve outlined what brand evolution is and how it can keep your image up to speed. Alternatively, look to implement brand evolution to allow your brand to progress through small changes.
If a complete rebrand is not in the cards, that’s okay. Those that don’t evolve end up left behind instead of growing and moving forward. Brands need to adjust to stay relevant with the times.
Over the years as your brand grows something you may want to consider is refreshing your image.
